What kind of business is Amway?
Amway is an entrepreneur-led health and wellbeing company and the number one direct selling company in the world.* More than 1 million Independent Business Owners (IBOs) across the world can earn a little extra each month by selling any of Amway’s nutrition, beauty, personal care, fitness and home products to customers and sponsoring others to do the same. Earnings depend on many factors, including your customer base, business experience, effort, dedication and the performance of any IBOs you sponsor.
Amway is family owned, U.S.-based, financially stable and led by a diverse global management team that supports Amway IBOs and their goals. Amway, its employees and the IBOs are connected by a single purpose — helping people live better, healthier lives.
* Source: 2025 Direct Selling News Global 100 list based on 2024 revenue; directsellingnews.com/global-100-lists